TOYOTA
RESEARCH INSTITUTE
Leading UX Research for
Toyota's Autono-MaaS experience
PRE-ME
When I joined the Human-Machine Interaction Research (HMIR) team in the Automated Driving division of Toyota Research Institute, the team was in the early stages of envisioning Toyota's vision for the future of Mobility-as-a-Service (MaaS).
"Chauffeur" is a showcase project for the Tokyo Olympics (now to be held in 2021). During this showcase, Toyota is set to provide rides on their L4 autonomous cars, a sneak-peak into the future of the MaaS experience.
The HMIR team is a UX driven team, but for a highly user-driven project like "Chauffeur", they seriously required the expertise of a UX Researcher.
That's where I came in...
MY IMPACT
I was responsible for the entire in-car experience for the L4 passenger on the Chauffeur project. I sketched out the year-long research strategy for this project and executed it by conducting user interviews, remote and in-person usability studies, heuristic evaluations, human-factor studies, and online surveys over one year. I conducted studies in the United States, Japan, and internationally to tap on to an international audience reflecting the audience for the final experience.
The results of my research helped improve the UX Design, software, and hardware infrastructure several times over. From the time I joined the project until date, the usability scores have improved over 200% for this project. I've also saved the project, the cost of hardware infrastructure amounting to over $1million, through my research findings.
PROJECT DETAILS
Due to NDA issues, I cannot post the details of this project on this website. However, I'd very much be open to discussing the methods I've used during my time at Toyota Research Institute. Feel free to reach out at proshonjitmitra@gmail.com or give me a call at 206-661-2860.